John Roberts

John Roberts

Greetings! I'm John Roberts. As a lifelong admirer and proud owner of retrievers, I wanted to establish a platform where fellow retriever lovers could find all the resources they need to provide the best care and nurture the unbreakable bond they share with their furry companions.

What is ALT Text?

If you’re a website owner or a blogger, you’ve probably heard the term “ALT text” thrown around quite a bit. But what is ALT text, and why is it so important for your website? ALT text, also known as “alternative text,” is a description of an image that appears in place of the image if it fails to load. It’s a short text description that tells the user what the image is about.

In this article, we’ll dive deeper into what ALT text is and why it’s important for your website’s accessibility, user experience, and search engine optimization (SEO).

Why is ALT Text Important for Your Website?

ALT text is an essential part of website design and development for several reasons. Here are a few of the most important reasons why ALT text is important:


ALT text is crucial for website accessibility. For people with visual impairments or those who use assistive technology to browse the web, ALT text provides a text-based description of the image, allowing them to understand the content of the image even if they can’t see it.

User Experience

ALT text also improves the user experience of your website. When an image fails to load, or the user has images turned off in their browser, the ALT text provides a description of the image, allowing the user to understand what the image is about and how it fits into the content.


Finally, ALT text is essential for SEO. Search engines use ALT text to understand what an image is about, and to index it properly in search results. By including relevant and descriptive ALT text, you can help your images rank higher in search results, which can drive more traffic to your website.

How to Write Effective ALT Text

Now that you understand why ALT text is important let’s dive into how to write effective ALT text. Here are some tips to keep in mind when writing ALT text:

Be Descriptive

ALT text should be descriptive and provide a clear and accurate description of the image. Use specific and relevant keywords to help search engines understand the image’s content.

Avoid Keyword Stuffing

While it’s important to include relevant keywords in your ALT text, be careful not to overdo it. Keyword stuffing can hurt your SEO efforts and make your ALT text sound spammy.

Keep it Short and Sweet

Keep your ALT text short and to the point. Aim for a length of 125 characters or less, and avoid using unnecessary words or phrases.

Avoid Repetition

If an image appears multiple times on a page, don’t use the same ALT text for each instance. Instead, use different and unique descriptions for each instance of the image.

Where to Use ALT Text</h2


ALT text should be used for all images on your website, including photographs, graphics, and icons. This includes images in your content, your header and footer, and your logo.


Videos should also have ALT text. This text should provide a description of the video’s content and any relevant keywords.


If your website uses buttons, such as “click here” or “learn more,” be sure to include ALT text that describes the action the button will take.

Background Images

If you’re using background images on your website, you can still include ALT text. However, be sure to use a CSS background-image property and include the ALT text in the HTML code.

Best Practices for Using ALT Text

Now that you know where to use ALT text let’s look at some best practices for using ALT text on your website:

Use Descriptive Language

As we mentioned earlier, ALT text should be descriptive and provide a clear and accurate description of the image. Use specific and relevant keywords to help search engines understand the image’s content.

Include Keywords

While you don’t want to overdo it with keywords, including relevant keywords in your ALT text can help your images rank higher in search results.

Don’t Leave ALT Text Blank

Leaving ALT text blank is not only bad for accessibility but can also hurt your SEO efforts. Always include ALT text, even if it’s just a brief description of the image.

Test Your Website’s Accessibility

Once you’ve added ALT text to your images, it’s essential to test your website’s accessibility. There are several tools available online that can help you test your website’s accessibility, including the WAVE Web Accessibility Evaluation Tool and the AChecker Web Accessibility Checker.

ALT Text vs. Title Text

It’s important to note that ALT text is not the same as title text. Title text is a text description that appears when you hover your mouse over an image. While title text can provide additional information about an image, it’s not used for accessibility or SEO purposes. Stick to using ALT text for all of your images, and save title text for providing additional information or context.

Conclusion: ALT Text is Essential for Your Website

In conclusion, ALT text is a crucial element of website design and development. It’s essential for website accessibility, user experience, and SEO. By following best practices and using descriptive and accurate ALT text, you can improve your website’s accessibility and user experience while also boosting your search engine rankings. Be sure to include ALT text for all of your images, videos, buttons, and background images, and test your website’s accessibility to ensure that all users can access your content.

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